Marketing

There have been many articles on backlinking over the years. I have heard positive and negative remarks about it. In fact, even today as I do some more fact checking, I found so many regurgitated articles on the Pros & Cons of Backlinking. I understand why a website owner might get confused!Backlinking is the “link [...]

It’s common to focus all your energy on writing a blog post, and then completely forget to promote it. Write it and let Google do the rest – right?The great P.T. Barnum once said:Without promotion, something terrible happens… nothing!That’s right. Absolutely nothing.Today’s infographic goes through the step-by-step process on how to promote your blog and [...]

What’s a Landing Page? A landing page is the section of a website accessed by clicking a hyperlink on another web page, typically but not limited to, the website’s home page. What are conversions? According to Google Analytics, “A conversion is the completion of an activity on your site that is important to the success [...]

You are making great strides on putting together your website. You have made the decision to either work with a professional web designer (I hope)  or you have chosen to Do-It-Yourself (Good luck!). Now you are scratching your head, trying to decide what would be effective pages on your website. Where should you start first? [...]

What’s the importance of having a website anyway? I have been a Web Designer for a number of years. I have contemplated how I would explain the importance of a website for businesses that I encounter everyday. I have had numerous comments that I have voiced, but never have I written it down to read. [...]