I learned a tough lesson today. I have spent a lot of time working on the optimization of my website. I’ve set <meta> titles and descriptions to many of my pages and posts. I use the WordPress SEO plugin, by Joost de Valk. I’ve worked diligently with Google Webmaster and Bing Webmaster. I’ve added analytics to my site and have struggled with boosting traffic. Lately, it’s been my top priority to polish my pages and posts so that traffic increases. Happily, I can report that all my hard work has increased my traffic. It’s not as high as I wanted, but then, I don’t want irrelevant traffic. So, this will take some work.
I make sure that your experience on my website is clear, concise, and most of all, safe. Google and Bing both have a tool that checks websites for malware. I also have my site protected by Sucuri. I am confident that my site is clean, secure, and protected.
As I said in the beginning, I learned a tough lesson today. Over the course of this last week, I decided to do some focused work on my Facebook page. I set up a small ad to bring in Likes to my page. After a frustrating week with Facebook, I killed the ad. This morning, I received an email from Facebook offering to help set up advertising for my business page. I thought, sure… what the hell. So, I filled out the form, sent it in. Later this afternoon, a Facebook representative called me. The call lasted 5 minutes at most.
The representative asked me a couple of questions about my business, what I do, what kind of business, etc. I answered plainly and then she said, “I’m sorry, but we can’t help you.” She explained that my website was ‘disreputable’ and ‘untrustworthy.’ I was in shock! I explained to her of all my security measures and I knew there was no malware, etc. I have to laugh now, but during the call, I questioned what she meant and what she saw. I questioned how she came to that conclusion. She couldn’t tell me what it was that made my site disreputable.
She told me of a little tool that Facebook marketing uses. It’s an add-on for browsers called, “Web of Trust.” Once installed, it alerts you of potentially unsafe or untrustworthy sites. Aside from that definition, the representative didn’t understand the tool enough to explain what it was telling her. She did say that as long as I linked my Facebook page to my website, they could not help with any advertising endeavors. Talking about a blow to my ego!
After pushing through denial, I got angry. How the hell do, mega companies like Facebook get business if they depend on one stupid add-on extension to tell them whether a site is reputable or not? I finally faced facts and decided I really don’t need Facebook!
I finally surmised that, although I don’t NEED Facebook, there are over 120 million people who use this add-on. Maybe there is something to it and I need to find out what it’s telling people about my site. So, I installed it. I went to their website and signed up to see my scorecard. I read all the FAQs and resources that I could find. What it comes down to is people view websites using this add-on to ‘rate’ websites. They can very quickly click on the little icon at the top of their browser and rate whatever site they’re viewing.
Great! So not only do I need to draw traffic to my website using all these great SEO tricks, I have to convince them to rate my site using this tool. I’m still trying to figure that one out.
According to the FAQs, WOT suggests that do the following:
- You can create a free account on the Web of Trust website, www.MyWOT.com. In your account, you can then show proof of site ownership or administration rights. Just like Bing or Google, you’re given atag that you can verify ownership or administration rights.
- Have all your customers and friends go to your website and rate it using the Web of Trust add-on.
- Lastly, if you’ve got a bad reputation, you can request that WOT review your site again.
So, why is this so important to me? Why have I gone all OCD about what Facebook says? My website is my livelihood. It is there to draw business in. Although, Google and Bing are huge factors, I’ve realized that they’re not the only factors. In my business, you have to pay attention to social media. You may not like Facebook, but it drives people to your website. Therefore, if Facebook says they won’t work with you because they believe you to be disreputable, you need to listen and begin digging to figure out why. Hopefully, by my digging into the reasons for my website getting a low rating, you’ll learn from my mistakes. Drive people to your website! Have them rate your site! Ask your customers to link your site to theirs, even if it is just a small blog post about their great experience with your product.
Now that you’ve come to my site and read this post, do me a solid and either give me a shout out from your website, share this post, rate my site or do all of the above! I’d love to see your comments. Leave me your thoughts.