Marketing

Backlinking for Better SERPs

– Posted in: Marketing, SEO
SEO Backlinks

There have been many articles on backlinking over the years. I have heard positive and negative remarks about it. In fact, even today as I do some more fact checking, I found so many regurgitated articles on the Pros & Cons of Backlinking. I understand why a website owner might get confused!Backlinking is the "link [...]

How to Promote Your Blog and Make it Viral (Infographic)

– Posted in: Marketing
How to Promote Your Blog

It’s common to focus all your energy on writing a blog post, and then completely forget to promote it. Write it and let Google do the rest – right?The great P.T. Barnum once said:Without promotion, something terrible happens… nothing!That’s right. Absolutely nothing.Today’s infographic goes through the step-by-step process on how to promote your blog and [...]

Landing Page Mistakes that Lose Conversions

– Posted in: Conversions

What’s a Landing Page? A landing page is the section of a website accessed by clicking a hyperlink on another web page, typically but not limited to, the website's home page. What are conversions? According to Google Analytics, "A conversion is the completion of an activity on your site that is important to the success [...]

Importance of Having a Website

– Posted in: Marketing, Web Design

What’s the importance of having a website anyway? I have been a Web Designer for a number of years. I have contemplated how I would explain the importance of a website for businesses that I encounter everyday. I have had numerous comments that I have voiced, but never have I written it down to read. [...]